Expanding horizons for Soluis Group
May 14, 2015
Founded in 2000 and headquartered in Glasgow, the Soluis Group is one of the UK’s leading digital creativity organisations. Comprising of several operating divisions, Soluis focuses on creating memorable experiences in digital communication, stakeholder engagement and entertainment for blue chip clients worldwide. Fergus Bruce, Group Marketing & Communications Manager, looks at their involvement in the Mobile World Congress and the benefits of international conferences for Scottish creative businesses…
Fifteen years in, Soluis’ success is down to the deployment of a distinct blend of skills in CGI visualisation and software development. These are used in the creation of stunning computer generated imagery and animation, motion graphics, custom applications for mobile and desktop, web development, and more recently virtual and augmented reality technologies.
Leading the way in development in these areas has helped Soluis to secure a diverse roster of clients, including Transport for London, Clyde Gateway, and City of Glasgow College, and many more – both in the UK and internationally.
2015 marked Soluis’ second visit to the Mobile World Congress (MWC), held at the Grand Fira in sunny Barcelona. Conferences like these offer Soluis the perfect opportunity to make key connections with individuals from both blue-chip technology companies, exciting SME’s and nimble start-ups.
Having a dedicated exhibitor space at a conference like MWC is incredibly beneficial, as it allows companies to install and actively demonstrate far more work than would be possible as delegates. This in turn helps draw in the kind of individuals who could have a direct influence on the commercial development of a business for several years.
Conferences are also platforms for panel discussions, which is exactly what Soluis’ Neil McDonnell got involved with on the topic of Virtual Reality Development – an area currently experiencing rapid growth and innovation, and hotly tipped as the “next big thing” in digital visualisation over the next 5-10 years. Virtual Reality products are set to move into the wider market, with falling hardware costs opening new opportunities for developers and consumers alike.
Key takeaways from the Virtual Reality panel were that developers need to think far beyond the realms of games and entertainment content, which will likely be the focus of pioneer consumer VR hardware such as the Oculus Rift. Virtual Reality has, in-fact, a great many potential applications for enterprise and other B2B applications.
Looking to capitalise on the latest in VR-tech, Soluis’ Interact division was recently selected as one of 6 finalists for the Wellcome Trust & Epic Games ‘Big Data VR Challenge’, with the winning team being announced at the Develop conference in July.
Although a true mass-market, high-quality Virtual Reality device is still just around the corner, the VR approach offers developers a truly exciting tool to deliver something new and fresh to clients and consumers alike.
Soluis’ roots may be in Glasgow, placing it close to the Scotland’s thriving games and software development industries, but conferences like MWC prove that geographical location is no barrier to developing a business recognised internationally as well as at home. They are an invitation to flourish in new markets and network with influential individuals.
If you’re a first timer, and dipping your toe in the water, you don’t need to go it alone. Help and advice is on hand from Scottish Enterprise (SE) and Scottish Development International (SDI) to support the growth and diversification of companies in Scotland. With the help of a dedicated account manager and funding, any business can be helped to travel overseas to events and seminars, helping to advance international expansion plans, in the same way that Soluis has.
Have you been to an international conference recently? Has it helped your creative business? Let us know in the comments below.
Fergus Bruce is the Group Marketing & Communications Manager at Soluis Group. Founded in 2000 and headquartered in Glasgow, the Soluis Group is one of the UK’s leading digital creativity organisations. Are you interested in finding out more about Soluis’ services? Follow them on Twitter @SoluisStudios or connect on LinkedIn Soluis Group.