Kommando - VELUX Experiential Tour
Glasgow based marketing agency Kommando worked with Velux to deliver a VR experience to market their new products. As Mark Evans, Managing Director at Kommando says, ‘You don’t need to be a tech focussed brand to make the latest tech work for you’. Read their story below!
When you think of VELUX roof windows, the first thing that springs to mind probably wouldn’t be Virtual Reality. That, however is exactly what Glasgow based experiential agency, Kommando and partner agency, Story are using to bring VELUX suppliers & installers closer to the newest product to be added to their portfolio.
Having been around for just over 15 years, Kommando has accumulated a wealth of experience in delivering guerrilla marketing and experiential campaigns for clients across the UK and internationally. Following recent success using Augmented Reality for Healthier Scotland’s “Take It Right Outside” campaign to highlight the dangers of second hand smoke in the home, Kommando’s bold, forward thinking attitude and proven experience in the field has opened the door for a host of new business wins from Virgin Trains, Barrhead Travel and of course, VELUX.
Story UK developed the core campaign strategy and creative with the VELUX marketing team, working jointly with Kommando on the production and management of the national tour.
In order to give suppliers and installers a preview of the features and benefits of their new white painted roof window range, an immersive Virtual Reality (VR) experience has been created to transport them to the VELUX factory in Denmark. Participants are taken on an entertaining 360° journey from the forest where the wood is sourced, right through to the building, testing and installation of the innovative new design.
Mark Evans, Managing Director at Kommando is delighted to be involved in the campaign and has commented on the unconventional use of VR: “It really brings the manufacturing process to life. The journey provides a well-rounded understanding of the product as well as instilling the audience with a sense of community and workmanship with the brand. It just shows that you don’t need to be a tech focused brand to make the latest tech work for you.”
Housed in a fully branded touring van featuring functioning VELUX roof windows, the experience invites installers to engage in an interactive game offering the chance to win a brand new Vivaro van worth over £20,000 with various high-value give-aways including Makita Drill sets and white iPad Minis. A live leader board of winners from across the country is displayed in each van, as well as on the campaign website www.velux2016tour.co.uk
Alongside a team of VELUX experts, trained and experienced Kommando brand ambassadors are on hand to encourage the target audience to engage in the VR experience and game as well as facilitating the all-important data-capture that is so central to the ROI of the campaign.
The tour launched on 1st March in various locations throughout the UK & Ireland, with activity concluding on 22nd July. The brand experience is running alongside a national integrated campaign including TV, radio, digital, partnership activity, social media and PR.
For more information on Kommando visit their website and social channels